Content Marketing For Accountants

A specialist content marketing agency for accountants and bookkeepers. We deliver the results.

Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.

Be found

Original content that makes your accounting firm stand out.

Strategy

Get a clear content strategy from a company with results.

Leads

Use your content marketing to generate accounting leads.

ROI

Take the lifetime value of those leads and measure your ROI.

Impressions & +5,000 clicks on 1 blog in 6months

+ 0

Accounting leads generated from an ebook

+ 0

Cost per lead acquisition from that ebook

< $ 100

Here's what content marketing does for accounting firms

Time and time again we’ve seen how great, original content, delivers leads and new business for our accounting firm clients.

Unimaginative, mass-produced content puts prospects off and makes you look like just another boring accountant.

We use well-crafted, strategic content to attract your prospects, build rapport and nurture them into a new client for your CPA or bookkeeping firm.

Some of our work

Accounting content doesn't have to be boring

Still sharing social media post with calculator images or boring blogs.

Whether you’re a bookkeeper, tax professional, chartered accountant or CPA, there is content that only you have the ability to share.

Content marketing should resolve a prospect’s pain. As an accountant you have valuable insights that can solve major financial pains. And the way you deliver it doesn’t have to be boring.

It starts by understanding your target audience really well and then being creative (and strategic) about how you communicate. That’s where we really help you.

Need help with your SEO strategy?
Find out where your accounting firm sits by requesting a free SEO audit.

Content libraries for accountants and bookkeepers

The biggest mistake many accountants and bookkeepers are currently making is buying content from a CPA blog writing firm that churns our the same generic content for every bookkeeper and accountant to use. When your content looks like everyone else’s it not original, not authoritative and your organic rankings on Google and other search engines will be negatively effected.

How to use content in your accounting firm's marketing

Your firm needs a clear content marketing strategy that ties all your content together and has a clear unified objective behind it.

We start with SEO research to understand what real people are actually searching for on Google, Youtube and other platforms. Why create content on the ‘best keyboard for accountants’ (for example) if there’s no actual demand for it?

With the right type of content we will very quickly start to generate more traffic to your website and increase the number of leads coming into your sales pipeline.

We then use other forms of content (and remarketing) to nurture those visitors and leads into new enquiries.

Don't just take our word for it. Hear what our clients have to say.

Types of content marketing for accountants

Here are a few content marketing ideas that work well for accounting firms:

Videos that resolve specific pains for your prospects
Case study videos
In-depth blog posts that are well written and structured according to SEO guidelines and keyword research
Webinars
Weekly tips / guides that you share with your community
Cheat sheets, calculators & other tools
Podcasts

Content marketing services for accountants

As a specialist marketing agency for accountants we provide a complete range of content marketing services. All in-house.
You only need to approve the concept and proof the final product.

Research

We research content opportunities, needs and competition.

Strategy

We develop a clear content marketing strategy that plans out your content and ties it all together.

Writing

Because we know your industry and clients, we're able to expertly craft your content ourselves, in-house.

Artwork

Your content needs artwork that stops people scrolling and stirs a reaction.

Video

Create professional, highly valuable video pieces for your audience.

Ebooks

We know what e-books and other lead magnets work to pull prospects into your marketing funnel.

Webinars

A great tool to build rapport and authority with your audience and generate leads.

Measuring

We set content marketing goals & measure the results against them, with monthly reports for you.

Content marketing is in everything we do from web page copy to blog, video to webinars. It’s a key part of an accountants digital marketing strategy.

Why MITCO Digital

With MITCO Digital you get an agency partner that cares just as much about your business as you do. Our mission is to help you grow your accounting or bookkeeping firm with online marketing strategies that work.

Because I grew up in an accounting family (my father and grandfather each had their own very successful firms) and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Together with our awesome team of marketing specialists, we can provide you with all the marketing services you need, in one place. Take a look at our services and how we could help you.