Email Marketing For Accountants

Create CPA email marketing campaigns to nurture prospects and build lasting loyalty.

Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.

Accounting Specialist

Accounting email campaigns from a specialist agency.

Original Content

We write and create all CPA email content for your approval.

Mobile 1st

Deliver a great user experience across all devices.

Leads

Use email to generate new clients for your CPA firm.

Open Rate

0 %

Click Through Rate

0 %

Unsubscribes, Spam or Bounces

100

These are the results from a recent email marketing campaign for a CPA client of ours.
Email marketing for CPA firms is very powerful.

Does email marketing work for accountants?

Email marketing is an effective tool for accountants. It should form part of your overall marketing strategy.
Why?

Great ROI

Email marketing is one of the cheapest forms of online marketing. You don’t have to pay for ads, SEO or other more costly channels.

People Don't Change Accountants Often

Email can be used by CPAs to build ‘know-like-trust’ with prospects over time. Stay top of mind so that when the time comes for a prospect to change accountants, they look to you and not another CPA firm.

Loyalty

Accountants have valuable insights into information that prospects often struggle with. When a CPA uses email marketing to share great content they can build strong brand loyalty.

Engagement

Email marketing has higher engagement rates than advertising and holds a prospect's attention for longer.

Testing

With email marketing your accounting firm can do A/B tests on things like subjects lines and content. Over time you can learn how to optimize your content to maximize results.

Custom Content

You can craft highly customized content for different audiences which will resonate better. As an example, email marketing for tax professionals can be done in a way whereby clients in different industries are segmented. Each audience receives slightly different content. This is much more effective than sending out generic tax advice and painting everyone with the same brush.

Simple Analytics

Email analytics are not complicated. With tools like Hubspot it's easy to see open rates, time spend reading, device used, click through rates and spam reports.

Generate Traffic

Email is a very effective way to share your latest content and keep sending prospects back to your website. The more prospects keep returning to your site, the better chances you have of converting them into a new CPA client.

CPA email marketing strategies

When it comes to accountant email marketing, there’s no one-size-fits-all approach. Your CPA firms needs a bespoke email campaign that ties into your overall marketing strategy.

Email marketing for tax professionals, for example could look very different to an email strategy for a bookkeeping firm. Some common types of email campaigns to consider are:

Accounting emails are a key part of our online strategy for CPAs.
Chat to us for more information.

Original email content for CPAs

Is your CPA firm settling for generic email content from an online library? Chances are your prospects & clients are receiving the same content from other CPAs. You don’t stand out and prospects and clients feel like you don’t really understand their business.

At MITCO Digital, our team write original CPA content all day, every day. We know the content and your audience and can write bespoke emails for you. We’ll also design them to be engaging and match your brand. Your artwork is kept light to ensure better delivery and less chance of going directly to the junk folder.

Don’t settle for bland, un-engaging content. Contact us for more info.

Original email content for CPAs

Don’t settle for bland, un-engaging content. Contact us for more info.

Avoid email issues

A poorly executed email marketing campaign can do more harm than good for your accounting firm. Emails that are too large can fail to send or they can go directly to the spam folder. On-going spam reports or bounces can lead to your CPA firm being flagged as spam or blacklisted.

Certain subject lines, keywords and even sender names and the domain can automatically send you to the sin bin.

As a specialist marketing agency for accountants, MITCO Digital can safely deliver your CPA email marketing campaigns and ensure that they are seen by the right people.

Don’t let a bad email campaign hurt your online presence. Talk to us about ways to optimize your accounting firm’s email marketing performance.

Why MITCO Digital

With MITCO Digital you get an agency partner that cares just as much about your business as you do. Our mission is to help you grow your accounting or bookkeeping firm with online marketing strategies that work.

Because I grew up in an accounting family (my father and grandfather each had their own very successful firms) and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Together with our awesome team of marketing specialists, we can provide you with a marketing strategy that works. Book a discovery call with me to discuss how we can help you.