PPC For Accountants
Accounting firm advertising that delivers results
Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.
Leads
Generate a consistent stream of new enquiries.
Return on investment
Get measurable results.
Expertise
Experience across all major ad platforms.
Time
You get valuable billable hours or family time back.
Online ads are a great way for accountants to win new clients in a way that's measureable and scaleable.
Take a look at some of the ads we can run for your accounting business.
Google ads for accountants
“We tried Google Ads but it didn’t work.”
Many accountants have shared this experience.
Theoretically, Google Ads should work well for CPAs/bookkeepers/accountants right? Yours is the type of service that people actively search for when they need it and the place they go to search is on Google, Bing, etc.
But to have success with Google Ads, you must have key elements in place. Things like deeply understanding your target audience, running tight, well-structured campaigns, designing a clear lead journey + retargeting, great landing pages, choosing the right campaign structure, bidding, keywords and monitoring your campaigns daily.
Our agency is highly experienced and skilled at running ads (and delivering results) for accountants on Google Ads and its partner platforms like Youtube.
Chat to us about running Google ads for your CPA firm.
Facebook ads
Is Facebook a good advertising platform for accountants? A lot of accountants like Facebook ads because they’re cheap and and fairly easy to set up.
But unless you have a very clear place for Facebook ads in your marketing strategy and have designed a well thought out user journey, you’re likely to get an inbox full of spam or tire-kickers.
As a Facebook Ad agency for accountants, we use this ad platform very effectively to retarget people who’ve visited your website (possibly from Google Ads). We also use Facebook lead ads to generate ‘warm’ leads for you that we then nurture over time into enquiries.
Chat to us about how we can help you run effective ad campaigns on Facebook for your accounting practice.
LinkedIn ads for accountants
If you’re targeting a business audience LinkedIn could be a great advertising platform for your accounting firm.
The targeting options on LinkedIn are really accurate and you can reach the right business audience if you set up your campaigns well.
However, this is the most expensive online ad platform with the average cost-per-click (CPC) being between $7 – $12, depending on your industry. You’ll need a sizeable budget (at least $2,500) to make this work for you and an active organic LinkedIn strategy.
Our advertising team have strong experience at delivering results, below average CPCs on LinkedIn Ads. Chat to us for more info.
Accounting firm advertising
If you’re going to hire a digital ad agency to advertise your accounting services, make sure you’re getting the following. Tap a box to see more.
What should an ad agency be offering you?
Expertise
Experience
ROI
Deliver
Pride
Campaigns
Integrity
Real people
Data
Analysis
Reports
Honest
Facebook. Google. LinkedIn. Instagram. Youtube...
Online ads are a key features of all our packages. Take a look.
Why MITCO Digital
Because I grew up in an accounting family (my father and grandfather each had their own very successful firms) and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Together with our awesome team of marketing specialists, we can provide you with all the marketing services you need, in one place. Take a look at our services and how we could help you.
Our other services
Web Design
SEO
Online Ads
Content
Automations
With the right ad agency you can make money, not waste it. We run online ads for accountants every day of the year so we know what works and what doesn't.
Generate the results you want at a price that makes sense to you.
Still got questions?
Submit the form and let us know how we can help you.
