An SEO Company Just For Accountants

Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.

Be found

Show up when people search for your services.

Web traffic

Drive thousands of people to your site each month.

Leads

Turn that traffic into new leads and enquiries.

ROI

Generate a strong return on your marketing spend.

+ 0
organic impressions
+ 0
organic visitors
0 %
increase in new organic enquiries

These are the results we achieved for just 1 client over a 12 month period, with good accounting SEO.

From less than 5,000 organic impressions and 45 website visitors per month, to great online visibility and a steady stream of leads. With a clear SEO strategy this accounting firm is generating significant brand awareness online and quality enquiries on a monthly basis. Are you?

What Is SEO For Accountants?

It’s the story for too many accountants. You built a nice website (and paid a lot for it) but it never gets any traffic. Why?

Often, it’s because the Search Engine Optimisation (SEO) for your accounting firm wasn’t done when the website was planned, or it wasn’t executed properly. 

Accounting SEO ensures that your CPA website is technically sound and that all of your content is structured correctly, targeting the right key phrases and is pleasing to search engine best practices, like Google’s E-E-A-T guidelines.

Accounting is the type of service that people search for online when they need it. It’s not an impulse buy. We ensure that your website can be found, using the best SEO for accountants.

Our SEO Services For Accountants

What can an SEO agency do for your accounting firm?
The services we offer accountants and bookkeepers is the complete package. From local SEO to helping your website rank for highly competitive terms nationwide. Because we’re specialists at SEO for accountants, we know what works and how to get great results faster. Our services will help your firm be seen online more often and generate more high quality leads via organic traffic.

Tap a box to see more.

Site Audit

Upfront and ongoing site audits to identify SEO issues that harm your rankings.

Opportunity

Research competitors, keywords, trends to identify ranking opportunities.

Strategy

We develop a clear long-term SEO strategy that delivers results and ties into your marketing goals.

Website

Getting traffic to your site is step 1. We analyze data and optimize your website to covert that traffic.

Content

We create original, authoritative and trustworthy content for accountants, all in-house.

On-Page

On-going improvements to your internal links, keywords, and on-page SEO to improve rankings.

Off-Page

On-going technical improvements and external strategies like link building.

Reports

Monthly reporting that shows you progress against KPIs and ROI.

We believe that SEO is critical to your lead generation success as an accountant which is why we’ve included it in each of our service packages. Take a look.

How Can SEO For Accounting Firms Help Me?

Listen in on this conversation between Morgan Wilson and Mike de Ravel on how accounting SEO has benefitted creditte chartered accountants & advisors.

Are You Ready?
Work With The #1 Agency
In SEO For Accountants

Avoid wasting money with agencies and strategies that don’t work.
Speak to Mike and the team at MITCO Digital today.

Click below to book a strategy call with us now.

Let’s discuss a growth plan for your firm.

Why Is SEO For Accountants So Important?

Most people are not looking for an accountant right now. 

But when they do, how will they go about finding you? For professional services like accounting and CPA services, people tend to use search engines like Google.

The best quality leads for accountants come from these online searches. These ‘warm leads’ are easy enquiries for you to convert into clients.

But if you’re not doing any accounting firm search engine optimization, prospects are never going to see you online and those enquiries will go to another CPA.

Common SEO Mistakes Accountants Make

Possibly the biggest SEO error that accountants make is buying content (blogs etc) from online content libraries. It’s so easy to do, but its hurting your SEO.

When you buy and publish the same content that many other CPA firms are using, your content lacks originality and authority. Search engines will mark you down for this.

At MITCO Digital, we create 100% unique, original content for you. It’s written by our team so all you have to do is review it.

Top SEO Tools & AI

Should you be using AI as part of your accounting SEO strategy?

Definitely. AI is the future and it should be used smartly. It’s more than just copying and pasting from ChatGPT. Use AI to maximise opportunities in your accounting SEO.

At MITCO Digital we use AI tools to analyze data, extract insights and power up the results we can offer you. Some of the SEO tools we use include:

SEO 90 growth in organic impressions

90 day growth in organic impressions for a client.
3,200 impressions per day to 43,300 in 90 days.

PTS - 90 growth in organic clicks

Growth in organic clicks for a client.
55 clicks to 1,080 in 90 days.

The Role Of Content In SEO For Accountants

Content is a critical pillar of good SEO for accountants.

But content for content’s sake doesn’t work. You need a clear content strategy guided by SEO and target key phrases – keywords that will bring you the right type of website traffic.

90 Day Content Plan
Part of our initial rollout is designing a 90 day content plan for your website, identifying content pieces that will bring you the most amount of quality traffic in the shortest space of time.

I started investing in CPA marketing services from MITCO Digital nearly day 1 of opening my firm. Within 3 months they have already helped me build better processes and start getting me leads and clients that already covers their fee. Plus, I have much more time to focus on other tasks in my business.

How To Do Keyword Research

SEO for accounting firms starts with keyword research. Here’s five tips to help you get started:

  1. Look at what your competitors are ranking for
  2. Type phrases into Google and see what their auto-suggest function gives you
  3. Use a tool like SemRush
  4. Look at what you’re already ranking for in Search Console
  5.  Think logically about what prospects will be searching for
Keyword research is an important part of our SEO strategy for accountants. We put a lot of time and thought into it upfront, so that all the work downstream isn’t wasted.

Technical SEO Checklist

Technical SEO refers to the optimization of your website and server configurations to help search engine spiders crawl and index your site more effectively. A few things to get right include:

Why MITCO Digital

Mike de Ravel
Mike de RavelManaging Director
Read More
With MITCO Digital you get an agency partner that cares just as much about your business as you do. Our mission is to help you grow your accounting firm with SEO strategies that work.

Because I grew up in an accounting family, and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Our team is ready to provide you with the SEO strategies and execution you need to grow your firm online.

On-Page SEO Essentials

On-page SEO focused on optimizing the content on your individual web pages to perform better in rankings. It’s more than just putting keywords in the right place.

Search engines, like Google, are priotizing the user’s experience. Their Helpful Content update in 2023 made it clear that your accounting website needs to deliver a satisfying experience to visitors.

At MITCO Digital we will ensure that things like your headings, title tags, meta descriptions, content layout, keyword usage, linkage, schema markup and other key elements are up SEO best practices, while delivering a great user experience at the same time.

Start With Local SEO

A lot of CPAs we speak to want to be online, and why not? With meeting platforms and cloud accounting software you can be. But should your accounting SEO be national, or local – focused around your location?

Our advice? Start local, especially if you’re a smaller or newer accounting firm, and have little SEO authority. Optimize your Google My Business profile and webpage for local search to pick up business in your area first.

As you grow and build your online presence, it’ll be easier to target highly competitive terms like ‘online accountant’ or ‘online cpa services.’

Are You Ready?
Work With The #1 Agency
In SEO For Accountants

Avoid wasting money with agencies and strategies that don’t work.
Speak to Mike and the team at MITCO Digital today.

Click below to book a strategy call with us now.

Let’s discuss a growth plan for your firm.

FAQs

This depends on a number of factors, but typically our clients will see a lift in organic impressions and traffic within 30 days and and organic leads starting to come in after 3 months. The more competitive your keywords, and more restrictive your budget, the longer it takes for an accounting firm search engine optimization company to get results.

While there’s no acknowledgement from Google of any direct relationship between your SEO and Adwords, logically there would be. Google analyzes the data signals that come back from user activity on your website and this will impact your SEO over time. If visitors from Adwords are spending a lot of time on your site, engaging with your content and taking desired actions, Google is likely to start viewing you as a good result to show in organic searches – a positive impact on your SEO. And visa versa.

Unfortunately not. SEO is always changing. There are Google algorithm updates, server updates, hosting issues, errors, new content, changes in consumer behaviour and a wide range of factors that keep SEO managers on their toes. For your accounting website to remain relevant in the eyes of search engines, your website has to work well and your content has to be up to date and relevant.

Ranking nationally is typically a lot harder because the pool of websites competing for the same keywords is much larger and there are much bigger fish in that pool. For terms like ‘online accountant’ for example, you’ll be competing against Bench, Xero, QuickBooks, Investopedia, Youtube and other sites that have a much higher SEO authority score.

Internal links help give structure to your site and tell Google more about the hierarchy and importance of your pages. A good internal linking strategy is a key part of technical SEO for accountants.

AI tools like ChatGPT can be great for SEO, depending how you use them. If you’re just using ChatGPT to produce generic content (which is what most people are doing), then it’s not likely to improve your SEO much. Be smart about how you use AI tools.

If you’re an accounting or bookkeeping client of ours, its free. If you’re not yet a client, we’ll do an SEO audit for $25.

An SEO audit is the starting point. It tells you what’s wrong with your site, what urgent fixes are needed, what opportunities exist and can help you generate a SEO strategy together with keywords lists and content ideas.

Responding to reviews quickly shows search engines that you are active and engaged – a positive signal. More than that, it also shows anyone reading the reviews that you are attentive which can lead to positive interactions and further positive signals back to search engines.

Inquire About Our SEO Services For Accountants

Submit the form and let us know how we can help.

We will get back to you as soon as we’ve reviewed your submission.

Resources For Accountants