Content marketing for accountants

A specialist content marketing agency for accountants. We deliver the results.

Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.

Be found

Create content that makes your accounting firm stand out.

Be different

Avoid the boring calculators and generic content.

Leads

Use your content marketing to generate accounting leads.

ROI

Take the lifetime value of those leads and measure your ROI.

+ 0
Impressions & +5,000 clicks on 1 blog in 6months
+ 0
Accounting leads generated from an ebook
< $ 100
Cost per lead acquisition from that ebook

Here's what content marketing does for accounting firms

Time and time again we’ve seen how great content delivers leads and new business for our accounting firm clients.

Average content puts prospects off and makes you look like just another boring accountant.

We use well-crafted, strategic content to attract your prospects, build rapport and nurture them until they reach a point where they’re ready to become your client.

social media for accountants the office

Some of our work

Accounting content doesn't have to be boring

Still sharing social media post with calculator images or boring blogs. 

Whether you’re a bookkeeper, tax professional, chartered accountant or CPA, there is content that only you have the ability to share.

Content marketing should resolve a prospect’s pain. As an accountant you have valuable insights that can solve major financial pains for your audience. And the way you deliver it doesn’t have to be boring.

It starts by understanding your audience really well and then being creative (and strategic) about how you communicate. That’s where we really help you.

Need help with your SEO strategy?
Find out where your accounting firm sits by requesting a free SEO audit.

How to use content in your accounting firm's marketing

At MITCO Digital we use different forms of content at different stages of the prospect’s journey (funnel) with your accounting firm. 

We start with SEO research to understand what real people are actually searching for on Google, Youtube and other platforms. Why create content on ‘cashflow advice for dog walkers’  if there’s no demand for it?

With the right type of content we can very quickly start generating more traffic to your website and increase the number of leads coming into your sales pipeline.

We then use other forms of content (and remarketing) to nurture those visitors and leads into new enquiries.

content marketing for accountants
Don't just take our word for it. Hear what our clients have to say.

Types of content marketing for accountants

Here are a few content marketing ideas that work well for accounting firms:

  • Videos that resolve specific pains for your prospects
  • Case study videos
  • In-depth blog posts that are well written and structured according to SEO and keyword research
  • Webinars
  • Weekly tips / guides that you share with your community
  • Cheat sheets, calculators & other tools
  • Podcasts

Content marketing services for accountants

As a specialist marketing agency for accountants we provide a complete range of content marketing services. All in-house.
You only need to approve the concept and proof the final product.

Research

We research content opportunities, needs and competition.

Strategy

We develop a clear content marketing strategy that plans out your content and ties it all together.

Writing

Because we know your industry and clients, we're able to expertly craft your content ourselves, in-house.

Artwork

Your content needs artwork that stops people scrolling and stirs a reaction.

Video

Create professional, highly valuable video pieces for your audience.

Ebooks

We know what e-books and other lead magnets work to pull prospects into your marketing funnel.

Webinars

A great tool to build rapport and authority with your audience and generate leads.

Measuring

We set content marketing goals & measure the results against them, with monthly reports for you.

Content marketing is in everything we do from web page copy to blog, video to webinars. It’s a key part of an accountants digital marketing strategy.

Why MITCO Digital

Mike de Ravel
Mike de RavelManaging Director
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With MITCO Digital you get an agency partner that cares just as much about your business as you do. Our mission is to help you grow your accounting or bookkeeping firm with online marketing strategies that work.

Because I grew up in an accounting family (my father and grandfather each had their own very successful firms) and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Together with our awesome team of marketing specialists, we can provide you with all the marketing services you need, in one place. Take a look at our services and how we could help you.

Our other services

Web Design

SEO

Online Ads

Content

Automations

Email

The right content marketing company can help you grow your accounting firm's reach, brand authority and contribute towards your marketing goals.

Book a discovery call to discuss pricing and plans.

Still got questions?

Submit the form and let us know how we can help you.