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The benefits of hiring a digital marketing agency
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What are some of the pros of hiring a digital marketing agency? As a business owner you could try do all the marketing yourself – but that’s going to take up valuable time and money. You could hire an employee but that comes with its own set of problems. There’s two benefits right there but let’s dive in a little further.
Hiring a digital marketing agency - 7 benefits
- It’s cheaper. An agency is much affordable than an employee. You’re not paying for sick leave, down time, coffee breaks etc.
- You get a team of experts, instead of just one marketing ‘specialist.’ It’s extremely difficult and expensive for small businesses to hire someone who’s truly proficient in all areas of digital marketing. Web design, SEO, lead generation, social media marketing, content, email, online ads – each of these areas of online marketing require in-depth knowledge, experience and skill. Plus, each area is constantly evolving. A digital marketing agency gives you access to a team of people who are up-to-date and experienced their particular field.
- ROI. You get better results at a lower cost giving you a better return on investment.
- Someone in your corner. With the right digital marketing agency you have a strategic partner; someone who genuinely cares about the success of your business and is always available to offer you expert marketing advice.
- Your business stays current. This game changes quickly. With a digital marketing agency you get the latest tactics and strategies which help your business stay innovative and out in front.
- Combined resources. An agency has all the resources on hand required to run effective campaigns. Your business doesn’t incur additional expenses such as SEO tools (like SEMrush), design software, social media publishing tools, etc.
- Immediate results. We already know what works and what doesn’t for your industry,
We Have Just Used MITCO Digital To Setup And Run Our First Facebook Ads Campaign And Within Only A Few Weeks We Have Already Gained A Number Of Valuable Leads At A Very Reasonable Cost.
Option #1 - Do it all yourself
Common Questions
"How much should I spend on ads?"
"What type of content do I need on my site?"
"How often should I be posting?"
You’re an entrepreneur. You may enjoy the creativeness and challenge of doing your own marketing. A lot of small business owners start off doing it all themselves and your first option is to keep on doing your own marketing.
But is that the best use of your time?
Business owners who are successful at growing their business soon realize that they can’t, and that they shouldn’t, be doing everything within their business.
Why do something if you’re not able to do it properly.
And let’s be honest, after a while, creating social media posts, designing content for your site, thinking up webinar ideas – it all becomes a bit tedious and just another admin task.
Rather rely on the expertise of an up-to-date, experienced digital marketing agency that has your back while you’re out there growing your business. We have packages to suit your business, no matter what stage you’re at. We also offer online coaching if you’re really keen to do it yourself but need a mentor.
Option #2 - Hire a marketer for your business
Want to run great facebook ads?
Take a look at this 10 step guide
Go to FB ad guideThe second option is to employ someone full-time to do your marketing.
You have the choice here to go budget and get an intern who plays on social media all day, or to fork out a little more and hire a full time marketing person.
The problem is that hiring a full-time marketing person can be expensive and they’re still going to fall short of the collective expertise that a digital marketing agency team can offer you. You need someone who can design a good marketing strategy for you, manage budgets and implement all your marketing activities. Those activities typically include web design and updates, SEO, content, blogs, video, webinars, social media, design, email marketing, automations, CRM management, lead generation and more. Can you find that in one employee for a price that makes sense?
On top of that, you have to take into consideration the additional admin and expenses like absenteeism, paid leave, sick days, overtime etc. It just makes sense to outsource your marketing to an agency like MITCO Digital where you can get all those services and experience at a much more affordable rate.
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Options 3 - The benefits of hiring a digital marketing agency
Think of it like this.
You need an accountant to make sure your business is running well.
You could try do it yourself but that would take a lot of time and to be honest you don’t enjoy bookkeeping (unless you’re actually an accountant, and even then that’s doubtful…).
You could also hire a junior bookkeeper and they’d probably do a decent job. But they’d lack the expertise to really maximize your tax opportunities and save you money. They also wouldn’t be able to give you much real advice to help you grow your business.
Alternatively, you could hire an accounting firm and benefit from their combined resources, skills, know-how and expert advice to really make sure your business is in the best possible financial position. Plus, benefit from their insights into your financial performance.
– It’s the same thing with digital marketing!
Get more clients with online marketing
We exist to help accountants grow their businesses and annual revenue, by leveraging the real power of digital marketing.
Why would you waste money and time on strategies that don’t work and agencies that don’t understand your industry?
We know accounting. We understand your prospects. Most importantly we know what works for accountants.
Contact us to discuss how we can help you grow your accounting firm.