The benefits of hiring a digital marketing agency

What are some of the pros of hiring a digital marketing agency? As a business owner you could try do all the marketing yourself – but that’s gonna take up valuable time and money. You could hire an employee but that comes with it’s own set of problems. There’s two benefits right there but let’s dive in a little further.

hiring a digital marketing agency - 7 benefits

  1. It’s way more affordable than an employee. You’re not paying for sick leave, down time, coffee breaks etc. You’re paying for results.

  2. ROI. With those results at a lower cost you get a much better ROI.

  3. Someone in your corner. With the right digital marketing agency you have a strategic partner; someone who genuinely cares about the success of your business and is able to offer you expert marketing advice.

  4. Robust marketing expertise. It’s extremely difficult and expensive for small businesses to hire someone who’s proficient at web design, SEO, lead generation, social media marketing, conversion funnels, running Facebook, Google and LinkedIn ads, email marketing strategies and all the other facets of digital marketing. A digital marketing agency gives you access to a team with these specialist skills.

  5. Your business stays current. This game changes quickly. With a digital marketing agency you get the latest tactics and strategies which help your business stay innovative and out front.

  6. Combined resources. An agency has all the resources on hand required to run effective campaigns. Your business doesn’t incur additional expenses such as automation software, design software, computers etc.

  7. Immediate results. We already know what works and what doesn’t. 

"We have just used MITCO Digital to setup and run our first Facebook Ads campaign and within only a few weeks we have already gained a number of valuable leads at a very reasonable cost."

- Dale Blignaut, Director - MamaDance.

option #1:
do it all yourself.

Common Questions

"How do I get leads on LinkedIn?"
"What type of content do I need on my site?"
"How often should I be posting?"

You’re an entrepreneur. You may enjoy the creativeness and challenge of doing your own marketing. A lot of small business owners start off doing it all themselves and your first option is to keep on doing your own marketing.

But is that the best use of your time?

Business owners who are successful at growing their business soon realize that they can’t, and that they shouldn’t, be doing everything within their business.

Why do something if you’re not able to do it properly. 

And let’s be honest, after a while, creating social media posts, designing content for your site, thinking up webinar ideas – it all becomes a bit tedious and just another admin task.

Rather rely on the expertise of an up-to-date, experienced digital marketing agency that has your back while you’re out there growing your business

OPTION #2:
hire a digital marketer.

Want to run great facebook ads?

Take a look at this 10 step guide

Go to FB ad guide

The second option is to employ someone full-time to do your marketing.

You have the choice here to go budget and get an intern who plays on social media all day, or to fork out a little more and hire a full time marketing person.

Problem is, this is expensive and they’re still going to fall short of the collective expertise that a digital marketing agency team can offer you.

On top of that, you have to take into consideration the additional admin and expenses like absenteeism, paid leave, sick days, overtime etc. 

Option #3:
the advantages of hiring a digital marketing agency.

Think of it like this. 

You need an accountant to make sure your business is running well.

You could try do it yourself but that would take a lot of time and to be honest you don’t enjoy bookkeeping (unless you’re actually an accountant, and even then that’s doubtful…).

You could also hire a junior bookkeeper and they’d probably do a decent job. But they’d lack the expertise to really maximize your tax opportunities and save you money. They also wouldn’t be able to give you much real advice to help you grow your business.

Alternatively, you could hire an accounting practice and benefit from their combined resources, skills, know-how and expert advice to really make sure your business is in the best possible financial position. 

– It’s the same thing with digital marketing!

Book a free 45 minute consultation.

We work with professional service businesses of all sizes, across multiple continents, to develop a marketing strategy that works for them. Chat to use about your specific needs and we can help you grow your business. Book a free 45 minute consultation with Agency Director, Mike de Ravel, by clicking the button below.

Get a better return

Doing your own digital marketing takes up your time, mind space and energy - that could be better spent on other areas of your business. Our rates are super affordable and we know what we're doing.

Chat to us about your requirements and together we can work out a plan for you.