Marketing Strategies For Accountants

We design & deliver online marketing strategies that work for accountants time and time again.

Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.

Set Apart

Set your firm apart with a clear brand and message.

Be found

A strategy that ensures prospects can find you online.

Leads

Generate a consistent flow of new online enquiries.

ROI

Develop a strategy that matches your budget and delivers a ROI.

organic impressions

+ 0

organic visitors

+ 0

increase in new organic enquiries

0 %

These are the results a marketing strategy achieved for just one of our accounting clients over a 6 month period.
From less than 3,000 organic impressions and 25 website visitors per month to this - all from a clear marketing strategy.

This is just one of many. What could you do with a steady stream of new enquiries?

Marketing for accountants

This is what’s included when we develop a marketing strategy for your accounting firm.
Tap a box for to see more.

Research

We get to know your competitors, opportunities, target audience and industry.

Brand

If you don't have one, we can help you establish your brand identity, imagery, fonts, colors, style.

Website

We build you a beautiful, mobile 1st website built to engage and convert visitors.

SEO

We make sure that your website ranks well and that prospects can find your online.

Content

We create original, authoritative and trust-worthy content for accountants, all in-house.

Video

We can scale up the marketing for your accounting firm with video for Youtube, your website & social media.

We generate leads for your firm with ads on Google, Facebook, Youtube & LinkedIn.

Email

We use email marketing to nurture leads and build relationships with existing clients.

Commitment. Consistency. Quality. These are some of the foundations of good marketing for accountants. Interested to learn more about our services? Book a strategy call with us below.

A marketing strategy that never fails

Time and time again we’ve seen what works for accountants and bookkeepers online – and what fails!
You have to start by understanding your audience and their behavior. People don’t change their accountant often (even when they’re unhappy). But when they do, they typically search online.

What are they searching for?
They may be searching for your actual services (in which case you better be showing up on page 1) or they may be searching for content to help them in their business, such as a video on inventory management, a PDF tax guide or an online calculator.

With so many possible touch points, where do you start when creating your online marketing strategy?
Chat to us. We can get that right for you.

Brand strategy

Step 1 of marketing for an accountant

In the rush to get a website up or start generating leads, a lot of accountants miss this crucial step in their marketing strategy: Defining their brand. Without a clear brand image you can confuse the very audience you’re targeting, fail to connect with them and waste your money.

Spend some money on designing a great logo, defining your brand colors, fonts, style and theme. Make sure that your firm maintains that across all of your marketing activities.

Is your brand image consistent with the message you’re communicating? ie – If you’re communicating that you’re a cloud-based, innovative accounting firm does your marketing convey that? Or is your content boring, your website stuck in the 2000’s, without any relevant images?

Our team can put together a clear brand strategy that will set your firm apart. Contact us for more info.

Website strategy

Build a firm foundation online

The foundation of any online marketing strategy for an accountant is a great website. People may see your social media post, your online ad, your Youtube video, but in the end they’ll head to your website if they’re seriously considering your services.

They want to know what you do, who’ll they’ll be working with and how credible you are.

Your strategy has to include a great website that sets you apart from all the other accounting or bookkeeping websites out there, connects with your audience and answers their queries.

We build mobile first websites for accounting firms that are strategically built to engage and convert visitors. Request a proposal.

SEO & content strategy

Can people find you?

Why buy a Ferrari and leave it in the garage? Get it out there! Once you have a great website you need people to see it.

The best marketing strategies for accountants and bookkeepers include SEO and content marketing.

Your prospects will go to search engines like Google and Youtube to find your services or ask questions (like ‘how to manage cash flow in a small business’). You need great SEO and content to ensure that you’re visible online.

SEO is one of the best marketing strategies for accountants because you’ll still see benefits long after you stop.

Our team of SEO experts have consistently helped our clients boost their website traffic and generate new clients. Let’s discuss an SEO strategy for your firm.

Video & social media strategy

Be everywhere.

We like to ensure that you’re showing up in multiple corners of the internet, at various touch points. People are different. Some prefer Youtube, some social media, and others blogs.

All of your content should tie together across all platforms with one unified strategy. The content you create for a Youtube video can also be embedded in a blog on the same topic, used in a social media post and in your email marketing.

With multiple touch points you’re more likely to increase your chances of conversion. This part of an accountant marketing strategy will also establish you as an authority over time as you generate a substantial amount of online content.

Online ads strategy

Pay to play.

Online advertising works well for accountants but there are two things to keep in mind:

Once you switch them off, the leads stop (which is why we always recommend including SEO and content into your strategy).
You need a decent budget to really see results.

If you have at least $3,000/month to spend, Google ads can work well to target people specifically searching for your services. For smaller budgets you could use Facebook / Meta Ads, focused on content that appeals to your target audience, and get leads into an automated email sequence.

The ad platform you choose will depend on your budget and where your target audience can be reached.

Ready to launch an ad campaign? Contact us to discuss the right advertising strategy for your firm.

Why MITCO Digital

With MITCO Digital you get an agency partner that cares just as much about your business as you do. Our mission is to help you grow your accounting or bookkeeping firm with online marketing strategies that work.

Because I grew up in an accounting family (my father and grandfather each had their own very successful firms) and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Together with our awesome team of marketing specialists, we can provide you with a marketing strategy that works. Book a discovery call with me to discuss how we can help you.