An SEO Agency Just For Accountants
Hear from Agency Director, Mike de Ravel, as he discusses the role that social media marketing should play in an accounting firm’s digital strategy.
Be found
SEO for accounting firms makes sure that you show up when people search online for your services.
Web traffic
Drive thousands of people to your site with strategic SEO.
Leads
Turn that traffic into new leads and enquiries.
ROI
Generate a strong return on your marketing spend.
These are the results we achieved for just 1 client over a 12 month period, with our knowledge of SEO for accountants.
From less than 5,000 organic impressions and 45 website visitors per month, to great online visibility and a steady stream of leads. With a clear SEO strategy this accounting firm is generating significant brand awareness online and quality enquiries on a monthly basis. Are you?
What Is SEO For Accountants?
It’s the story for too many accountants. You built a nice website (and paid a lot for it) but it never gets any traffic. Why?
Often, it’s because the Search Engine Optimisation (SEO) for your accounting firm wasn’t done when the website was planned, or it wasn’t executed properly.
As a specialist SEO agency for accountants we ensure that your CPA website is technically sound and that all of your content is structured correctly, targeting the right key phrases. We follow search engine optimisation best practices, like Google’s E-E-A-T guidelines.
Accounting is the type of service that people search for online when they need it. It’s not an impulse buy. We ensure that your website can be found, using the best SEO for accountants.
Our SEO Services For Accountants
What does an SEO agency for accountants firm do?
From local SEO services for accountants to helping your website rank nationally for highly competitive terms, we can support you with the right strategy. Because we’re specialists at SEO for accounting firms, we know what works and how to get great results faster. Our services will help your firm be seen online more often and generate more high quality leads via organic traffic.
Tap a box to see more.
Site Audit
Opportunity
Strategy
Website
Content
On-Page
Off-Page
Reports
SEO is critical to your lead generation success as an accountant which is why we’ve included it in each of our service packages. Take a look.
SEO For Accountants - Success Story
Listen in on this conversation between Morgan Wilson and Mike de Ravel on how accounting SEO has benefitted creditte chartered accountants & advisors.
Are You Ready?
Work With The #1 SEO Agency For Accountants
Avoid wasting money with agencies and strategies that don’t work.
Speak to Mike and the team at MITCO Digital today.
Click below to book a strategy call with us now.
Let’s discuss a growth plan for your firm.
Why Is SEO For Accountants So Important?
Most people are not looking for an accountant right now.
But when they do, how will they go about finding you? For professional services like accounting and CPA services, people tend to use search engines like Google.
The best quality leads for accountants come from these online searches. These ‘warm leads’ are easy enquiries for you to convert into clients.
But if you’re not doing any accounting firm search engine optimization, prospects are never going to see you online and those enquiries will go to another CPA.
- Buying blogs from content libraries
- No SEO strategy
- Not researching keywords first
- No meta titles or meta descriptions
- Lack of quality content
- Not focusing on local search first
- Not tracking performance with Google Search Console
Common SEO Mistakes Accountants Make
When doing SEO for your accounting firm, one thing you want to avoid is buying content (blogs etc) from online content libraries. It’s so easy to do, but its hurting your SEO.
When you buy and publish the same content that many other CPA firms are using, your content lacks originality and authority. Search engines will mark you down for this.
At MITCO Digital, we create 100% unique, original content for you. It’s written by our team so all you have to do is review it.
SEO For Accountants: Top Tools & AI
Should you be using AI as part of the SEO in your accounting firm?
Definitely. AI is the future and it should be used smartly. It’s more than just copying and pasting from ChatGPT. Use AI to maximise opportunities in your accounting firm’s SEO.
At MITCO Digital we use AI tools to analyze data, extract insights and power up the results we can offer you. Some of the SEO tools we use include:
- SEMrush
- Screaming Frog
- Google Search Console
- Google Analytics
- A range of AI Tools
90 day growth in organic impressions for a client.
3,200 impressions per day to 43,300 in 90 days.
The Role Of Content In SEO For Accountants
Content is a critical pillar of good SEO for accountants.
But content for content’s sake doesn’t work. You need a clear content strategy guided by SEO that targets key phrases – keywords that will bring you the right type of website traffic.
90 Day Content Plan
Part of our initial rollout is designing a 90 day content plan for your website, identifying content pieces that will bring you the most amount of quality traffic in the shortest space of time.
How To Do Keyword Research For An Accounting Firm
SEO for accountants starts with keyword research. Here’s five tips to help you get started:
- Look at what your competitors are ranking for
- Type phrases into Google and see what their auto-suggest function gives you
- Use a tool like SemRush
- Look at what you’re already ranking for in Search Console
- Think logically about what prospects will be searching for
- Optimizing website speed
- Optimizing to be mobile 1st
- Do you have a SSL certificate?
- Do you have an updated sitemap?
- Do you have a robots.txt file?
- Are canonical tags in place, if duplicate content exists?
- Have you set up redirects or fixed 404s and other errors?
- Do you have a clear internal linking structure?
- Are your URLs clean, clear and contain the keyword?
- Have you optimized your images?
Technical SEO Checklist
Technical SEO refers to the optimization of your website and server configurations to help search engine spiders crawl and index your site more effectively. A few things to get right include:
Why MITCO Digital
Because I grew up in an accounting family, and we work exclusively in your industry, we know accounting, the clients you're trying to attract and what works. Our team is ready to provide you with the SEO strategies and execution you need to grow your firm online.
On-Page SEO Essentials
When we do SEO for accountants, on-page plays a vital role!
On-page SEO focus on optimizing all the content on the page – what people can see. The words, layout, buttons, usability, etc.
Search engines, like Google, are priotizing the user’s experience. Their Helpful Content update in 2023 made it clear that your accounting website needs to deliver a satisfying experience to visitors.
At MITCO Digital we will ensure that things like your headings, title tags, meta descriptions, content layout, keyword usage, linkage, schema markup and other key elements are up SEO best practices, while delivering a great user experience at the same time.
Start With Local SEO
A lot of CPAs we speak to want to be online, and why not? With meeting platforms and cloud accounting software you can be. But should your accounting SEO be national, or local – focused around your location?
Our advice? Start local, especially if you’re a smaller or newer accounting firm, and have little SEO authority. Optimize your Google My Business profile and webpage for local search to pick up business in your area first.
As you grow and build your online presence, it’ll be easier to target highly competitive terms like ‘online accountant’ or ‘online cpa services.’
Speak to us about our local SEO services for accountants.
Are You Ready?
Work With The #1 SEO Agency For Accountants
Avoid wasting money with agencies and strategies that don’t work.
Speak to Mike and the team at MITCO Digital today.
Click below to book a strategy call with us now.
Let’s discuss a growth plan for your firm.
FAQs
This depends on a number of factors, but typically our clients will see a lift in organic impressions and traffic within 30 days and and organic leads starting to come in after 3 months. The more competitive your keywords, and more restrictive your budget, the longer it takes for an accounting firm search engine optimization company to get results.
While there’s no acknowledgement from Google of any direct relationship between your SEO and Adwords, logically there would be. Google analyzes the data signals that come back from user activity on your website and this will impact your SEO over time. If visitors from Adwords are spending a lot of time on your site, engaging with your content and taking desired actions, Google is likely to start viewing you as a good result to show in organic searches – a positive impact on your SEO. And visa versa.
Unfortunately not. SEO is always changing. There are Google algorithm updates, server updates, hosting issues, errors, new content, changes in consumer behaviour and a wide range of factors that keep SEO managers on their toes. For your accounting website to remain relevant in the eyes of search engines, your website has to work well and your content has to be up to date and relevant.
Ranking nationally is typically a lot harder because the pool of websites competing for the same keywords is much larger and there are much bigger fish in that pool. For terms like ‘online accountant’ for example, you’ll be competing against Bench, Xero, QuickBooks, Investopedia, Youtube and other sites that have a much higher SEO authority score.
Internal links help give structure to your site and tell Google more about the hierarchy and importance of your pages. A good internal linking strategy is a key part of technical SEO for accountants.
AI tools like ChatGPT can be great for SEO, depending how you use them. If you’re just using ChatGPT to produce generic content (which is what most people are doing), then it’s not likely to improve your SEO much. Be smart about how you use AI tools.
If you’re an accounting or bookkeeping client of ours, its free. If you’re not yet a client, we’ll do an SEO audit for $25.
An SEO audit is the starting point. It tells you what’s wrong with your site, what urgent fixes are needed, what opportunities exist and can help you generate a SEO strategy together with keywords lists and content ideas.
Responding to reviews quickly shows search engines that you are active and engaged – a positive signal. More than that, it also shows anyone reading the reviews that you are attentive which can lead to positive interactions and further positive signals back to search engines.
Inquire About Our SEO Services For Accountants
Submit the form and let us know how we can help.
We will get back to you as soon as we’ve reviewed your submission.
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