Content Hack:
Video Marketing For Accountants
Short form video marketing for accountants is a quick and cheap way
to create quality content that you can then re-use in all of your other marketing efforts.
Video Marketing Will Save You Time
The problem for most accountants is this – You don’t have time to do all your marketing, and do it well.
It takes valuable time to write a blog, work on your website and SEO performance, run paid ads, prepare social media posts, and write emails.
As a CPA, where do you find the time in an already busy schedule to work on the marketing for your accounting firm?
If your answer is somewhere between “I have no idea” and “I just don’t,” you’re not alone.
But here’s a little secret that might just change the game for you: short format video marketing.
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Avoid wasting your time and money with strategies that don’t work. We work exclusively with accounting and bookkeeping firms. That means you get a marketing plan that works. Let’s create a strategy for your firm today!
The Importance of Content Marketing for Accountants
Firstly, let’s set the stage – why should you create content in the first place?
Content marketing might sound like another buzzword, but it’s the cornerstone of building a solid online presence.
Why? Because good content marketing will make you stand out in a sea of suits, calculators and AI generated garbage.
Not many accountants are doing content marketing well, and very few are going further and doing video marketing for their accounting firm.
Content, and video marketing in particular, is an excellent way to build your brand and position yourself as a credible source and authority online – something that’s becoming more and more important in an SEO world that’s littered with AI generated content, all of which is ultimately all the same.
The right content marketing will set you apart and help you generate quality leads online.
Why Video Marketing?
Now, you might be thinking, “Video marketing? I’m an accountant, not a YouTuber.”
Hear me out. Video is a powerhouse medium that’s perfect for explaining complex topics like tax codes and financial strategies to small business owners.
Video marketing is a way into your target audience’s world, as you offer valuable insights. Video is engaging, it’s shareable, and best of all, it makes you look like the go-to guru on all things accounting.
5 Reasons For Short Form Videos
One of the BEST ways to get started with video marketing for accountants, is by diving into short form video (called ‘shorts’).
Here’s why:
1. It doesn’t take long: Sure there’s an initial learning curve and you may take a few attempts to feel comfortable, but very soon you’ll be able to create good marketing videos for your CPA firm in no time. That short form video for accountants that I shared above, only took me 1 hour to shoot, edit and publish to Youtube, schedule to all of our social media channels, and include it into our weekly newsletter.
2. It gives you material: The thing I like most about creating shorts for accountants is that it makes the rest of your marketing easy! With a good short video, you have content for Youtube, social media, Facebook Ads, Google Ads, Youtube Ads, LinkedIn outreach, email newsletters and you can embed it into your website. You can even give the captions or script to ChatGPT to analyze and help you write the blog.
3. It makes you human: As an accountant you’re dealing with people’s businesses, finances, taxes and wealth. They decision to do engage with your services is more complex that selling shoes or once of legal services. People like to do business with people they like. Video marketing is a great way for you to build that ‘know-like-trust’ with prospects and establish credibility online. Nothing says “I know my stuff” like a concise, informative video.
4. SEO boost: Google loves video content, and YouTube’s search engine ranking can significantly amplify your visibility. Youtube is also the second most used search engine, so why would you not be trying to rank there?
5. Most accountants are not using video: You’ll have an immediate advantage over most accountants who are slugging it out in a crowded online space of Google rankings, Facebook ads and social media posts.
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The checklist covers your website, content, ads and lead generation.
5 Things To Get Right In Your Video Marketing
If you’re ready to get started with video marketing for your accounting firm, remember these four pillars of a great video:
1. Good image quality: A modern phone or laptop camera is probably up to the task while you get the hang of it. This is one reason why video marketing is such an affordable option.
2. Clear sound: Invest in an affordable mic.
3. Bright lighting: Make sure your audience can see you in the best light—literally.
4. Optimize for SEO: Take some time to find keywords for your video that will help the right people find it. You can use Youtube for this, or SEO keyword research tools.
5. Captions: Take the time to add captions because a lot of people play videos with the sound off. It will improve the performance of your video marketing. Most good video editing tools include an auto-caption feature.
Tools To Get Started With Video Marketing
You’re closer to creating the first video for your accounting firm than you think. All you need is:
- Your smartphone or laptop camera
- A decent microphone that won’t break the bank
- A simple editing tool (CapCut, iMovie, etc.)
And that’s it! Go give it a try!
If you need a marketing agency for your accounting firm that can not only do video, but help you with your overall marketing strategy and lead generation, reach out to us now.
Grow Your Accounting Firm With Our Expertise
We exist to help accountants grow their businesses and annual revenue, by leveraging the real power of digital marketing.
Why would you waste money and time on strategies that don’t work and agencies that don’t understand your industry?
We know accounting. We understand your prospects. Most importantly, we know what works for accountants.
Contact us to discuss how we can help you grow your accounting firm.
